Just like your own identity defines who you are as a person, a brand identity is something that defines your brand or business and tells about the purpose of its existence. Brand identity is the collection of different elements of brands that the company creates to define an image for the customers and how it portrays itself in the market. In simpler terms, a brand identity is something that makes you recognizable easily to your target market.
How Brand Identity Design Works
A branding agency Melbourne is something that is done by creating content that ties and connects the value of the companies, uniforms, shopping bags, signage, logo, business cards and more to each other. The result is to create a message that creates a communication between the brand and the customers. It is due to this factor, brand identity plays a vital role in marketing as if it is performed rightly, and it differentiates you from the competitors in the market.
Some of the famous businesses and brands have a brand identity design that is easily and quickly recognizable. To name a few, Apple, Nike and Coca Cola are some of the examples whose logo is conveyed in a single glance which connects us directly to its products. Customers remember a brand or a business according to how it looks like and the message that is perceived by them.
Some of the elements that these companies focus in creating a highly effective target market consists of the following:
- Brand culture and values:
Firstly, the utmost important thing to begin with it to identify why the brand or a business exists, what does it provide with and whom does it serve to. Once this is identified, you are able to connect yourself into designing a brand identity. This helps in incorporating the values and culture of your organization in your brand identity.
- Position in the Market:
Positioning here means that the way you design your business or brand depends on who your target market is or whom you are trying to approach to. To start off with this, it is important to understand tour customer profile which can be done by conducting an effective and thorough market research.
- Visual brand components:
Visual brand components play a vital role in recognizing your brand identity design. Logos, fonts, typography, colors, letterhead etc. all are a part of visual brand components that is combined up as a collection of eye catching product design.
When all the three elements are incorporated together, it creates a message that makes it appealing and attracts the target audience hence, serves the purpose of brand identity design.