Category: Business Services
Posted on January 18, 2017
Building up a brand from scratch is not an easy task because if your product or service is not absolutely unique, you will have to find ways of convincing the public and your potential customers why they should choose your fairly unknown brand over the well established brands in the market. Of course, while this is not an easy task, it is not an impossible one and there have been numerous brands in the market that have succeeded in doing just that. The key is for you to be creative and for you to appeal to your target market in the right way. To do this however, you will need to identify your target markets. You do not need to have just one target market, you can have many but you will need to list them in order because you can have only one primary target market and identifying what it is can be quite a task.
Identifying your target market
As mentioned above, you can have more than one target market but you need to know who your primary target market is. For example, if your business sells kids shoes, your target market is not kids but parents because they are the ones spending the money but on the other hand, it takes a kid to fall in love with your brand to convince the parent to buy the product. In this case, who do you target?
You will need to find different marketing strategies to get different people to fall in love with your brand. You can go to a digital printing company and have them print out stickers that you can hand out to kids at malls. Kids love stickers and will probably paste the stickers on their school books, their lunch boxes, their water bottle and their school bags and go to school creating awareness of your brand among other kids in the school too.
You can also print out some car stickers and ask parents to put the quality car sticker on their car in order to win a free product if they are spotted with the sticker on their car in the streets by your product team.
Everyone loves free things and you will therefore find hundreds of parents queuing up to paste stickers on their cars which will indeed add to your branding. By doing this, you are essentially having people join your branding team without even knowing it and all you need to sacrifice is one free product which will also work towards word of mouth advertising and product reviews.
Posted on July 1, 2016
Whether it’s Christmas or the New Year, Halloween or Easter; all businesses, big or small seem to be promoting their stores. That’s not to say that the times in between should not be promoted. If you own a small business, chances are that you are looking for tips and ideas, for promoting your store.
Promoting within the store (with deals and such), and online (through social media) is a given now; and most people and stores do this. But it seems like with the advancing of technology, people have forgotten and given up on the more traditional advertising methods.
If you have a little space outside your store, then you can make use of these traditional methods of advertising and promoting, right outside the store.
Handing out fliers.
Does it feel too traditional and old fashioned? No problem. As it’s almost a “lost art”, chances are that even your potential customers will be intrigued by the fliers. Try not to make the fliers with extremely cheap paper, or printed in black and white. Have a few of your most charming employees stand outside the store with the fliers. If you can afford to, give out little “promotional gifts” with the fliers.
Bill boards and sign boards are mostlyused away from the store, to attract customers from a distance to the store. But if you look for outdoor LED screens, you can promote your store right from the store’s front entrance.
outdoor LED screens can be used to promote special deals in your store too. Try to make the message or deals on the screens very attractive.
Use live entertainment to attract customers.
Live entertainment is a very good way to attract customers around your store. If you hire a live band, chances are that the music will be able to attract customers in. As music carries in the wind, your advertising sort of carries in the wind too. This particular method works very well when promoting cafes and restaurants; especially if they have outdoor seating areas.
The less traditional; yet still effective.
Our last promotional method may not be traditional, but it’s still affective. Everyone likes “seasonal raffle draws” and every one likes taking selfies. This advertising method combines the two. Set up a photo booth outside the store. Ask customers passing by to take a selfie in the photo booth and upload it into your store’s social network page. The most amount of “likes” or even a random photo will be chosen as the lucky winner. You can even set up the “booth” inside the store; just have one of your employees stand outside and tell customers about this offer as they pass your store…
Posted on October 15, 2015
Have you ever been in that extremely uncomfortable situation where you wait and wait at the baggage claim and there comes a point when seeing the belt go around with no more bags left makes your head spin. I don’t know what’s worse, the anticipation of seeing your bags again or realizing that the airline has probably lost your precious luggage and you don’t have anything to wear for weeks. Even though this does not happen often, the odds are it will happen to you at least once in your life.
Use modern technology.
When it comes to airlines, there’s no guarantee of the fact that you won’t lose your luggage but due to the growth in technology we’re able to track our luggage by using devices that will allow us to know where conference satchels Australia is at all times. These tracking devices act as a global positioning system for your luggage, they are the ultimate answer to the unreliability of airline and airport services.
Customize your luggage
There’s a higher risk of losing luggage for bags that do not have any tags or distinct markings on your bags. It is always better to be safe than sorry so tag your luggage and also when picking out suitcases and bags, be sure to pick something that looks eccentric so it is easily noticeable. Even when it comes to tags, there are all sorts of tags such as conference luggage tags, PVC flexible tags, Leather tags and many more but pick something that is sturdy and strong.
Also before you check in your luggage, take a picture of it so that incase it goes missing, you could use the photo in the airport to ask if anyone’s seen it. It’s such a hassle when you lose your luggage, its always the worst if you’re somewhere for a long period of time or for a important venture such as a business meeting and what not so to avoid the horror of losing your luggage, include those custom printed wristbands and leather tags. The tip mentioned below is not a way to avoid having your luggage lost but rather a way to pack smart so that if you do lose them, you won’t lose a lot money.
Do not pack valuable items
The biggest mistake you can make when travelling is by including your valuable and expensive, electronics or other things in the bags you check in. My advice would be to keep all of it in your carry on so that even if your luggage does go missing, you will not bear much of a loss. Most airlines allow you to bring one carryon on the plane with you and another small bag such as a laptop too so if you’re travelling on a plane, you should definitely make use of this so that you don’t lose a lot of important things in case you do lose our bags. Another little tip is to pack another outfit or two in your carryon so that you will not have to wear the same clothes over and over again while you’re stuck in a foreign country or another state with most of your clothes gone. The tips mentioned above will definitely help you not lose your luggage and they will also save you lot money if you do lose your luggage.
Posted on September 29, 2015
Are you heading for a fantastic trip in the shores and sea beaches of Australia? Have you made all the necessary arrangements and preparations for the place? Well, here are a few exciting things that you can do in Australia.
1. Take a good Internet connection
If you are going abroad to Australia for a week or a fortnight, you cannot do without the Internet connection. Also, to know all the details about Australia, where to stay, where to visit, the points of interest, what to eat, things to do, etc. which would require Internet connection. So, while you are in Australia, you can take the Australia wifi Egg connection.
You can go out visiting the finely constructed architectural palaces and museums. You can explore Barrenjoey Lighthouse that is old of the prehistoric and antique monuments that reflect the sailors of the past. You can go out exploring the parliament house of Sydney, a popular tourist spot that has an art gallery possessing artistic pieces of the past. You can check out the Great Barrier Reef having a constellation of beautiful coral reefs. Do not forget to carry your Australia wifi Egg with you.
Coming to the beaches, for which Australia is famous for, you can visit the Manly beach, Byron beach, Coo gee beach and other prime beaches. Here, you can enjoy the water sports.
4. Eating and drinking
Eating and drinking is indispensable in Australia. The clubs, bars, nightlife and exotic beaches are what that make up this wonderful place. Those going out on vacation love to explore the good restaurants and bars having the best food and drinks. You can savour any cuisine here. Also, you can go for winery tours.
Australia is one of the most famous places in the world for having a great fauna. Here, a number of fishes, animals and birds are worth seeing. Also, you can visit Marsupial Safari World that is a treasured land of fishes, birds and animals. Also, nightlife in Australia is highly adventurous and thrilling. The bars, casinos and clubs stay open the whole night where you can enjoy with music, dance and wine. On the other hand, check this link http://www.inet-international.com.hk/en/france.html for France WiFi.
A trip to Australia remains incomplete without shopping of which everyone is crazy about. There are glitzy shopping malls in Sydney, Victoria and Melbourne where you can unique collection of show pieces, antiques, clothes, etc.
7. Adventure sports
You can enjoy these along the 23,000 miles of coastline in Australia. You can also try fishing in the Australian oceans and lakes. Also, scuba diving is another great sport on the Great Barrier Reef which is the largest coral reef in the world. You can also try bungee jumping and exploring the rainforest. Bushwalking is an amazing thing that you can do in Australia. If you love hiking, then you want to try your hand in this. Almost all the towns of Australia offer this adventure for visitors and locals.
Posted on September 24, 2015
Plastic, with its diverse and countless uses, has been an essential material for any areas. It is a certain synthetic material used to produce helpful innovations. If you try to look around you, you can see that almost everything is made out from plastic. Plastic bags and other plastic containers are one of the greatest uses of plastics. It makes the things easier and handy to bring. Through time, plastic bags and other plastics have been found out that it could create numerous adverse effects rather than beneficial ones. The production and disposal of plastics have created pollutions not just in the land but also in water and air. Since plastic bags are commonly used for packaging goods and commodities, it is impossible to avoid the use of plastic bags.
Along with the development of technology, plastic bags and other plastic-made materials are being recycled and innovated. A lot of plastic bag suppliers and manufacturers have reduced the production of the plastic bags. Most plastic bags nowadays are still made out of plastics, but some are from the recycled plastics while the others are made from biodegradable materials. Plastic bags these days are branched into several other significant uses.
Plastic shopping bag is one use of the plastic bag. This plastic bag is a type of shopping bag and food packaging in Brisbane which is obviously made out of plastic. Since the 1960’s, grocery bags are being used in the market for as a container for their goods. It is essential because it has a handle which makes it more convenient to hold. Over the decade, like any other plastic, shopping bags are condemned due to increasing in litter and pollution although plastic shopping bags in the most mall today are limited to eco-friendly ones.
Medical and pharmaceutical containers are mainly plastic bags. If you are donating blood from the hospital, the blood is being contained in a special kind of plastic bag. As well as the container for vital organs like the liver and kidney, they are being stored in a plastic container while a certain kind of plastic is used in manufacturing drugs and medicines.
In food packaging and processing, plastic bags are important for the safety of the products. For some method in food processing, plastic bags are used to hold a certain food and likewise printed bags wholesale. The outer package of the product is usually a plastic bag. Plastic bags are used for packages because they are more adaptable to changes and as well as easy to transport.
Plastics, although subjected to be the cause of pollution, still create good, beneficial and diverse effects to the development of many industries and businesses.